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Thinking
of starting an internet radio station? If you have
any doubts......read on!!
There has been considerable interest in the growth
of Internet radio listening in recent years,
especially with the arrival of Internet Radio
measurement company Ando Media.
Founded in 2004, Ando Media is the leading provider
of real-time audience measurement and ads management
solutions for the internet audio market.
The total number of Average Active Sessions among
the top 20 Internet radio stations as measured by
Ando Media between November 2009 and June of 2010st
was over seven-hundred-forty-two thousand. By June
2010, that number had grown by almost 25% to
916,193, a significant growth spurt in just eight
months. The pure play stations increased from 35% of
the pie to 49%. The trend is quite revealing.
Literally all of the growth between November 2009
and June 2010 was due to the increase in listening
among those pure play Internet stations that were
measured by Ando.
Satisfaction levels among AM/FM simulcast streamers
has plummeted overall as Internet-only or Pure Play
Internet radio stations, are gathering momentum as
primary listening posts for Internet radio listeners
in general.
A March 2010 Bridge Ratings study focused on
Streamies perceptions and found that almost half of
those interviewed were spending more time with
Internet radio than they were six months previous.
Internet Pure Play stations are gaining in the
all-important at-work location where the significant
consumption of on-line radio takes place.
Ando Media's Chief Operating Officer, Paul Krasinski
offers three reasons why Pure Play has the
advantage:
1. The user content experience is better.
2. Pure Play streaming networks understand their
audience better and they have the ability to target
those listeners effectively for advertisers.
3. Pricing discipline. Pure Play operators
understand both the realities and potential of
on-line ad pricing.
Let Event Radio Ireland help you to position your
internet station to maximize the future potential of
this rapidly expanding market. We can advise in the
following areas:
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Hardware and optimum system requirements.
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Broadcast standard soundcards.
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Playout and scheduling software.
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Audio
processing.
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Imaging and branding.
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Royalty & copyright issues.
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iPhone/iPad and Android apps.
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